Who We Are
The Genesis of Towell Group
Over 150 years ago, in the heart of Oman, the Towell Group was born. From humble beginnings, it has grown into a beacon of industrial and commercial prowess. Our story begins in the mid-19th century, where the seeds of trust and heritage were sown, giving rise to a family-owned conglomerate that has become a cornerstone of Oman’s economic landscape.
Expansion and Diversification
As time unfolded, the Towell Group's narrative took a dynamic turn, expanding its reach beyond Oman to the Middle East, India, and Europe. This era was marked by strategic diversification as the group ventured into FMCG, Automotive, Engineering, Real Estate and more, illustrating our unwavering commitment to growth and innovation.
Towell Auto Group: A Legacy in Motion
Born from the Towell Group’s expansive vision, the Towell Auto Group has played a pivotal role in shaping Oman's automotive sector. With a legacy intertwined with Oman’s development, TAG has been an active participant in driving change and setting benchmarks in automotive excellence.
A Legacy of Innovation and Growth
Our journey from the founding of Towell Auto Centre to the rise of Mobility Auto and the expansion into EINT Automotive and ORBIT – Car Rental & Lease showcases a continuous evolution rooted in a strong commitment to excellence. Every milestone reflects our success which is driven by quality, innovation and a focus on our customers.
MISSION & VISION
OUR PLEDGE FOR PROGRESS
From the establishment of Towell Auto Centre to the launch of Mobility Auto, and the expansion into EINT Automotive and ORBIT – Car Rental & Lease, our story is one of continuous evolution and enduring commitment. These chapters in our history showcase a trajectory of success underpinned by a philosophy of quality, innovation, and customer focus.
VISION FOR TOMORROW
Our vision extends beyond mere business success. It's about crafting a sustainable future for Oman’s automobile industry, nurturing an environment where quality and service define our legacy.
